Monday, October 14, 2013

MISSION STATEMENT



My magazine places fashion in the world where we live- how we dress, how we take care of ourselves, etc. It always leads readers to what will happen next, and to what they must have. It is a trendsetter. It is a thought-provoking, relevant, prominent, and appealing magazine, which simply defines the growth of fashion and fashion conventions.

A number of open-minded, fashionable, self-sufficient and aesthetically appealing young women will define the content and star in the pages of this fashion magazine.

Newsagents, supermarkets, fashion stores and boutiques will receive ‘Haute’ on a weekly basis and it will sell at a price of £3.50. The premium target (upper middle class women aged 17-25) can easily afford £3.50. The magazine’s readership can also subscribe to the magazine via the official website, ‘www.haute.co.uk,’ or access content through the app for both iphone and android.

The use of certain illustrative and representative fashion codes and conventions position my magazine as a fashion magazine. The readership will enjoy reading profiles of their favorite fashion role models, such as designers, stylists, top models, and fashion icons.

As part of the business model, my magazine will treat its readership in an elegant manner by rewarding them with certain store discounts, free event tickets, new beauty samples, etc. 

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