My
magazine, Haute, focuses first and foremost on fashion, engaging with young
women aged 17-25, and it centers on the genre of women’s fashion and beauty.
The female target will admire the singularity, exquisiteness, and versatility of
women portrayed in the magazine. The Haute woman lives intensely each of the
changing seasons and the latest trends in the fashion industry. She hunts for
emerging trends each season and she displays the latest fashion trends in
everything she wears.
Many
of the women who read this magazine, who are not regular readers, will aspire
to the ideal that it portrays and use it as a way to escape from their day-to-day
life. Readers must have a high disposable income to afford both the magazine
and the exclusive fashion and beauty products advertised in the magazine.
The
reader of the magazine believes in keeping her physical appearance to the
highest and finest standard. People describe her as a stylish woman that exudes
politeness, confidence, sophistication and elegance in her manners.
She
enjoys dressing with the current fashion trends, just as if she walked off the
pages of a magazine. However, she has her own original and chic style and looks
for specific products, which will help her to create her own unique essence.
She may like to adjust garments of clothing and accessories to make her style
truly unique. For her, she expresses her distinctiveness through fashion, conveying
leadership in her attitude and refusing to have her choices imposed on her. She
conquers new fashion territory and establishes her own ‘vogue’. She evokes
femininity and others feel attracted by her aesthetic beauty. Lastly, as a
single, independent woman without children she can focus on herself.
She
shops at Zara, Gucci, Massimo Dutti, Topshop, Bimba & Lola, Jimmy Choo,
Etro and Louboutin whilst also shopping in ‘petite boutiques’ to find one-off
eye-catching pieces and extras. She always attends fashion events, such as
‘Fashion Night Out,’ and during her weekends she enjoys going partying and
meeting up with her friends. She loves photography and continually takes
picturesque and arty snaps.
In
conclusion, this magazine aims to nurture self-esteem and advise its juvenile
audience, bringing out the best in them.
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